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August 29th, 2008, 03:50
For me, trying the demo is the biggest factor. Only then I will know for sure if I like a game enough to buy it. Reviews (not the score, but the pros & cons), screens & trailers (mostly to see if I like the visual style and atmosphere) and previews (to get an idea about what the game is) influence me as well, as well as my previous experience with others games of the same series and/or developpers (other).

I very rarely see any game ads so they can't influence me. Friends don't really share my gaming tastes, and beside I see them less often than game ads. Forums comments tend to vary too much to be really helpful; no matter the game there are always people worshipping it and others who hate it. As for the box, my mind is already made on wheiter to buy the game or not when I see it in a store.
I live in my own little world, but it's okay, they know me there.

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