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September 2nd, 2008, 21:12
"On Advice from Friends" studies in marketing have proved that "word of mouth" is the biggest and best way to get buyers for your product.

We may vote it as the least listed reason but our perception is not reality. Heck, "RPGWatch Opinions" I think would be inclusive to that choice. I would not have checked out Gothic if it wasn't for the "Word of Mouth" at the dot and subsequently rejected it. Same goes for FF7.

Here are examples two games with the opposite marketing. Gothic had zero buzz, was not heard of in NA, but managed to get on a few critics listings and it did eventually find its way here. It didn't sell well at all. FF7 had plenty of buzz, having developed increasing sales in Japan and the previous 2 had been widely distributed in NA on the most popular console. Yet, I would not have checked out either if I hadn't had other people spewing on about how great they were.
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