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Are games really that easy to make? If so, then that sounds great.
In the world of hardware, it works pretty much the opposite way. At some point someone will start soliciting feedback to hone the product strategy, conduct ongoing market research, monitor competitive activity and identify customer wants and needs. They'll see to it that the product is designed and manufactured to meet evolving market requirements.
As I understand it the trend in routine AAA game production is careful prototyping, early involvement of marketing, etc and detailed planning. When all this is done and the project on "go" EA or Ubi throw 250 people on it to get through the actual development as quickly as possible. Shorter cycle means more relative stability for their projections.
This might be different for ground-breaking AAA games like Spore, Bioshock or Oblvion.
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