Their loss.
I'm not buying consoles even if my life depended on it and in this case that means -1 to game sales.
At least until someone makes an emulator or something… But who knows if we'll remember this game or care for it when it happens.
I'll always be a PC first guy, but the PS3 is pretty damn cool for a gaming console. There are enough exclusive games (unlike Xbox) to make it worthwhile imo, plus Blu-ray and backwards compatibility with previous Playstation games make is easily worth the price.