Joystiq - The Game That Wasn't There
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August 5th, 2010, 15:35
Originally Posted by
It's simple. Turn based is not as marketable as action.
I go even a step further: The publisher define - based on what, exactly ? - that ONLY "action games" are "cool".
I don't know where this comes from - either they just define it by themselves, or they base it on some kind of marketing studies.
An who know whether these marketing studies are corrctly assembled ? It's a little bit like those rating studios before the financial crisis. They just reated - based on what, exactly ? Sometimes they even rated
. And then everything collapsed.
Now, "action" is "full cool", but non-action is "lame".
Either these publishing companies want
to make them believe
that both "action = cool" & "non-action = lame" or … they believe so because they have some studies we don't have.
But - what no-one sees is that this "action" thing is ONLY outlined towards the targeted customer group - rather young people. NOT older ones of 40s on, for example.
Which means that ALL of their "action-oriented" marketing is scheduled acording to a single, limited (although relatively big) target group.
It's as if … I was making in my restaurant only kinds of food for a certain - the biggest ! - group of customers there - meanwhil totally neglecting other visitors.
Which means that other visitors might leave the restaurant - or ever. (Which might have happened with people migrating to consoles and away from the shooter-heavy PC platform, just as a thought.)
Which results in a drop of profits.
Which can be seen as "the increase of pirates", for example.
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction." (E.F.Schumacher, Economist,
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