Looks very Deus Ex-y. Can't say exactly why, but the more I hear/see about this game, the more I like it.
Hype and marketing are strange things, and their effects aren't at all rational. There are a few houses that consistently get me all worked up -- Obsidian, the late, lamented Troika, Valve, CDProjekt RED -- and others that consistently manage to depress my expectations -- BioWare, Bethsoft, id, for example.
I do tend to like the games from the former more than the latter, but the overlap is far from exact -- in particular, I've usually liked BioWare games a lot more than the hype, and Obsidian games less than the hype (although still quite a lot).