The price cut is happening now; strong competition from AMD/ATI forces nVidia to lower it current products pricing.
Hexus is reporting that NVIDIA, facing pricing pressure on the heels of the impressive release of AMD/ATI's 4800-series, is cutting prices on the 9800 GTX, GTX 260, and GTX 280 cards. The AIB (board partner) prices will be as follows (all prices are USD):
9800 GTX: $165 ($199)
GTX 260: $222 ($329)
GTX 280: $392 ($499)
(Prices in parentheses are target selling prices.)
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