While I agree he's been talking the same talking points for a while, I think those points are important, not just for the gaming industry. Besides, some people (myself included) watch him for his performance as well as for what he has to say. And his performance is still top notch.
And him getting stale is hardly the same as a CEO firing 10% of his employees after the record year. Thus, I don't see the irony.
I'm talking about the trend and the tendency. The fact that, the bigger you get, the worse it gets - doesn't change that he seems to be emulating the exact same paradigm only on a much smaller scale.
The message is important, true - and I completely agree with him about the problems of the industry.
To me, where it gets distorted and dangerous is when you over-sell it, and you ignore the nuances of what it's like to compete in the higher levels.
On the other hand, I feel the same way about the obscene hatred towards politicians or whatever other exclusive segment of the populace where human nature is particularly visible.
If we don't try to understand how things happen - and only focus on the shit - we'll never solve anything.
Again, it's not about Kotick or any specific CEO. It's about a system and a culture - and we all contribute to it.
We don't change anything by pretending we're not human ourselves - and that money makes us all do things that aren't "good" or "beneficial".
It's hypocritical.
What's even worse is when people like Sterling speak from a position of authority that they clearly don't deserve.
Now, I stopped watching his videos a long time ago - but I can give you my personal guarentee that his insight into the gaming industry is skewed to the point of absurdity and the ridiculously one-sided.
Making a video about a tirade against a single person in such an elaborate corporation and every other sentence is demonizing that person and saying "Fire Kotick" a million times does not represent anything even remotely nuanced or based in reality. It's pop-culture perpetuation of the outraged gamer indignation.
I doubt he's enjoying himself too much, either. I think he's trapped - like so many YT personalities have trapped themselves in this strange new semi-celebrity culture so infested with misinformation and stupidity crusades.