This is extremely surprising given EA's DLC policy of the last few years. I thought they would never do bundles again. Hopefully it is not just a one time exception for DAI but a full return to the standard industry practice of offering bundles and discounts after a game has been out for a while. I might even buy this when it's on sale for €9.99 or €14.99 on a very bright and sunny day .
Again is a big word. DAI might be getting one because Xbox360 and PS3 users cannot buy the last 2 DLCs so they made a cheap package to get everything on supported consoles/PC...and, well, it did win GOTY awards.
It is also possible the new CEO has a lot more business sense than the last one.