I don't like liquid cooling myself. THere are a few simple ones from coolermaster but it just isn't worth it. However, i did spurge for a noctsu cpu fan and it works really really well and was easy to install. However, it is expensive - there are cheaper ones that are rated just as good - but they tend to be harder to install. For haswell refresh cpu the noctus drop my cpu temp 35 degree (90 to 55) when max stressed (prime95 which kills the fpu)
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For all cpu (amd and intel) up to and including sandybridge I used stock fan and they worked quite well - esp amd. However, with haswell refresh i7 stock fan was not sufficient and there were numerous complaints. However, cpu after haswell refresh (I think) run cooler so stock fan might be ok. Also if you are building a new system wait till intel fixes the security issue in hardware (should be next 3 to 6 months for the new cpu).
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For PSU I like seasonic platinum or rosewill platinum (rosewill is a newegg brand); - platinum is an efficiency rating - the seasonic are expensive but i usually pick them up during blackfriday sales when they are 40% discounted.
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I can't imagine why you would need a 850 PSU. Even if running twin 1080 650 should be plenty. While you want to run a psu no more than 80% - running one at 20% kills the efficiency.
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You should read the reviews on your psu before buying - johnnyguru is an excellent site also this link provides a list of of reviews per model - most psu are made by a few vendors (superflower, seasonic, …) but the really cheap ones (not cheap in cost cheap in construct) are truely awful:
http://www.realhardtechx.com/index_archivos/PSUReviewDatabase.html
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I used to live in Vienna (well lived there for one year) and don't remember electronics being very cheap - most of my comments are for usa.