You're missing the point. The update says the game is 73% funded in 10 hours. Yeah, technically true, but the reality is that it was already sitting at something like 55% (from investments from whoever) for days/weeks before the campaign even started.
Currently, it's sitting at $429K raised from pledges. Also, an additional $200K or so has been raised from "investors" since the campaign opened. Neither amount is all that impressive, considering that Torment (as an example) raised around $1.5M in pledges alone on its first day. Even Bard's Tale IV had over $700K of pledges in its first day. Investing that happened long before the campaign even opened allows them to craft a narrative that makes the early hours of the campaign sound wildly successful. Reality is that crowdfunding interest in it seems down, for whatever reasons (maybe cause it's on Fig, maybe cause of the multiplayer/"cinematic conversations" focus that most of its core audience won't want, who knows).