New "alliance" for PC Gaming

Some of the biggest companies in the business has joined a new PC Gaming Alliance (Microsoft, NVidia, etc), which will help PC as a gaming platform. Definetly worth checking out for PC gamers:
http://www.pcgamingalliance.org/en/index.asp

Board and officers of the gaming alliance:
http://www.pcgamingalliance.org/en/about/board.asp

There's already a thread about it (news).

Aah, it's the same thing. I just came across their website and had not seen it linked around here (I don't think it's in the thread, but that would've been a better place to post it).