You must be living under a rock with all the cancel culture going on in the US. Never underestimate the power of Twitter. As it's what started this whole mass firing.PR Nightmare - how many people REALLY care about this and have the power to actually do anything about it independently?
Lost Revenue - from what? I doubt sales would be effected and legal costs presume evidence of a crime and/or damages.
One highly placed female ex-employee came out on Twitter and interview articles.
As for revenue you better believe it some of the biggest investors are liberal/leftists and they own a percentage of every major company. Money equals power in business.
A worded veiled threat to the company and shareholders panic. Add that with the online mob it works. Bottom line is a company cares more about its brand power, and image.
It's not hard to understand look at the BLM movement and the various responses. Now with that I'm done do your own research for more information. Its on the internet.