BioWare - EA Appoints New Boss

I'm wondering what it means, that the new group head now resides in Austin, not Canada. I think there is a message behind that.
 
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The Biodocs were in over their heads and they lost touch. Putting someone in that can handle the logistics of running a large business can't hurt at this point. If that doesn't work then they'll put someone else in charge. If that doesn't work they'll close the whole thing down...
 
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