Business look at MMOs

Alrik Fassbauer

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The article is mostly about F2P cash shop items that drop loot using random generation. Basically you have 0.0001% chance to get something awesome for your $2. These items were ruled illegal in Japan after complaints by customers to Customer Protection Office (and a visit to court).

It's mostly meant to show that these type of items aren't needed to have a successful F2P model. It also have lots of speculation about different MMOs and their direction.
 
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good to see

I was shocked to see this happening when the CEO of Bioware Sacramento came to our University to recruit students

http://www.rpgwatch.com/forums/showthread.php?t=15571

I had heard rumours that Star Trek Online started doing this, now I see its true.
 
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