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Default Bethesda Softworks - Pete Hines Interview @ Edge

July 20th, 2011, 16:42
Bethsoft PR marketing head honcho Pete Hines has been interviewed at Edge about the company and its practices. This isn't really about the games, so if you aren't interested in the business side, move on:
What was in it for ZeniMax, then? Where did it come from?
Nowhere. ZeniMax was created in 1999 and it then created and acquired Bethesda and a few other small companies that became divisions along with Bethesda. It's important to clarify that ZeniMax and Bethesda for all intents and purposes are one thing. Bethesda has no accounting department, we have no finance, we have no legal, our legal department our financial department is ZeniMax, we all operate as one unit. So we have meetings together, we have conversations together. When we have our development meeting every month and bring all of our studios together, it's not just Bethesda or just ZeniMax - it's just all of us together operating and managing the business. A lot of people get confused like, "What's it like working with ZeniMax?" Well technically I'm ZeniMax as well, but Bethesda Softworks is the publisher and ZeniMax is the parent company which owns Bethesda, which owns id, which owns Arkane. But all that really matters is that Bethesda is publishing the games of all those studios.
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July 20th, 2011, 16:42
That's a bad photo of Pete. He's significantly more handsome in real life!
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