NPD: Game Demos Key to Purchase Decisions

As seen at GameDaily.biz:

The NPD Group today shared with GameDaily BIZ some of its latest research from its Games Purchase Drivers Report. NPD surveyed 12,100 NPD Consumer Panel members ages 13 and older that typically purchase and personally play video games and/or PC games.

Interestingly, the biggest takeaway from the study was that although price can play an important role in a consumer's game purchasing decisions, being able to "test drive" a game was found to be particularly important. The type of game and word of mouth also factored into consumers' game purchasing decisions.

Imagine that …

Wonders will never cease!!

No, really? Who would have thought that?

It was pointed out to me that this comes the same day as Microsoft announces that you have to have Gold Live to avoid a delay getting demos and stuff compared to Silver Live - of course, Gold costs more money …