MMORPG News - Maple Story Q&A @ RPG Vault

RPG Vault chats to Min Kim, Director of Game Operations for MapleStory, about the decision to feature in-game brand advertising.

Jonric: While incorporating retail brands into online games is new here, has Nexon done anything similar in Korea? What companies are participating, and how prominent is the placement?

Min Kim: I do not believe Korea has integrated a retailer into MapleStory the way we have. Although we have done extremely successful product placement deals in Korea with brands like Coca Cola and Mini Cooper across several of our games, a retailer placement of this form is something very new. The retail stores have already launched in-game in the North American service of the game... in perfect time for the holidays.