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Is it possible to surpass WoW? @ Gamasutra

by Dhruin, 2006-08-30 03:59:00
Gamasutra has an piece titled <a href="http://www.gamasutra.com/php-bin/news_index.php?story=10678" target="_blank">Is It Possible to Surpass World of Warcraft?</a> - an excerpt of a report from analyst DFC Intelligence:<blockquote><em>First, however, it is important to debunk a persistent myth about WoWa "!s success. The confusion results from WoWa "!s status as a truly global game. We know, from the gamea "!s Chinese operator the9, that Warcraft has 5 million Chinese players. Of course, this is a terrific feat as WoW became the first Western game to penetrate the dense and difficult Chinese market. However, these Chinese users are not subscribers in the Western sense of the word: they do not pay a recurring monthly fee. In fact, they generate about 0.36 yuan per hour of gameplay; thata "!s about 4 cents an hour. Of course, Chinese users log a lot of hours. In the second quarter of 2006, World of Warcraft generated $32 million. While this is a substantial sum in the Chinese MMOG world, 5 million Western subscribers would have generated more than $200 million over the same time period. Thus, Chinese players generate about 15% as much revenue as their Western neighbors.</em></blockquote>

Information about


SP/MP: Massive
Setting: Fantasy
Platform: PC
Release: Released