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Dragon Commander - Status Update

by Dhruin, 2011-09-08 01:03:02

Lar has posted a lengthy status update again, talking about his difficulty getting major publishers interested in Dragon Commander at Gamescom:

Other than showing the game to the press, which was handled well by Farhang I think (you can see how he did on the gametrailers footage,) my main purpose at Gamescom was seeking out distribution in retail, so that one day you can actually buy a copy of Dragon Commander in stores. During the conversations I had for that purpose, I quickly realized that even being called the biggest surprise of the show by many a site does not impress some of the dinosaurs of the games industry ;\)

“You know, marketing did research on Dragons for one of our own major properties, and they told me positively that there’s no audience. Nobody will buy it.” was a statement I heard from one of the guardians to retail heaven. I had been building up quite some enthousiasm as I was presenting him the game, at least in my head as I was imagining all the cool things we were going do in Dragon Commander, and I honestly couldn’t imagine him not being at least moderately positive this time. I’d presented quite a few games to him in the past with little success, but this time, fresh from the enthousiastic reception I’d been experiencing the previous days, I was sure I’d struck gold. I of course didn’t think about what marketing would have to say – I just wanted to hear if he liked it.

As he politely started explaining to me why Dragon Commander would be a total failure, memories of a similar conversation popped up in my head, where I was equally politely told by the same guy that maybe I should focus on our kids titles because clearly we had nothing to seek in the “real game” space. He didn’t remember that I think, or didn’t want to remember it as the success of the Dragon Knight Saga was too tangible a proof that his predictions had a tendency of being iffy. So as I was waiting for him to tell me that “jetpacks might raise global warming issues among the audience” (which to his credit he didn’t say), I suddenly realized that the best endorsement I could get was this guy telling me that it was going to be a complete and utter failure! Or so I liked to think.

And it continued. I met major publisher after major publisher, meeting completly risk averse people, seemingly brainwashed by their marketing departments and thinking about games as SKUs. I had to look up what a SKU was, so for the equally ill informed, a SKU is a number or code used to identify each unique product or item for sale in a store or other business (at least according to Wikipedia). To be blunt, my feelings about thinking about a game as a SKU can be summarized as - Yuk! Yuk! And Yuk! But that’s just me. It’s cliché to talk about majors like that, but hell, why do they have to honor those clichés ? A little bit of out of the box behavior would make these meetings a lot more fun!

Information about

Dragon Commander

SP/MP: Single + MP
Setting: Steampunk
Genre: Strategy-RPG
Platform: PC
Release: Released