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In-Game Ads Burrow Deeper @ Wired

by Dhruin, 2006-10-06 00:37:00
More ads in gaming coverage at Wired that describes the extent to which in-game ads may drive future game design. Here's a fun dichotomy:
As part of a recent Game Metrix study, comScore surveyed both the heavy and medium gamer segments regarding their attitudes about in-game advertising. Thirty-seven percent of heavy gamers (those who play games at least 16 hours a week) agreed that featuring actual products or companies in games make the games feel more realistic.
Acclaim is about to take product placement to another level with its free, ad-supported massively multiplayer online games next year. Game industry veteran Dave Perry, who's directing 2Moons for Acclaim and creating several additional MMO games, wants to open up the door for corporate-sponsored micro transactions.

"When you buy a virtual item, we're going to do a search to see if any advertiser in real-time is willing to pick up the cost of that item," said Perry. "If you want this sword, it would put up a message and ask if you would like Coca-Cola to buy this item for you."

Source: Evil Avatar

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