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Larian Studios - Being Selective

by Myrthos, 2013-05-08 13:32:53

Larian Studios' Swen Vincke has penned down a new article, which this time is about the press attention (or lack thereof) in their Kickstarter campaign, the effort it took them and the quality of (p)reviews in general, concluding that it is better to be selective in where you devote your attention to.

Anyway, it was observations like the above one that lead me to conclude that we should start screening who we show the game to, and review the quality of their articles, prior to actually demonstrating the game to them. In the past I abstained from doing that, even when I wanted to know, but now I think it’s good practice. We’ve been perhaps too eager for attention past, and happy to show our creative babies to anybody who passed by. That delivered us some good but also quite a lot ofbad results, the most memorable one being PC Gamer UK giving Divine Divinity 56% wheras their US sister magazine gave it 84% and later put it in their top 100 games of all times. The irony ;)

Perhaps there’s another more focussed approach that might yield more benefits. I remain intrigued by the click-through numbers in our Kickstarter campaign and the link between article appearing/pledge counter increasing. It was clear who had what impact, and the results were very counter-intuitive, at least to my traditional view of games media.

To give you an example – There exists no such thing as IGN, the person. There’s only Joe, John and Daisy working at IGN reviewing and previewing games. If there’s a John who like turn-based fantasy RPG’s and played several of them, it makes sense to show him Divinity: Original Sin, if his editor will let him.

But if Joe, John and Daisy think the world ends with Assassin’s Creed and Battlefield, then perhaps we should not send a version to them, because nothing good can come from it.  You wouldn’t offer mushroom-only dishes to a gourmet critique who hates mushrooms and is the editor of “fabulous cooks that don’t use mushrooms monthly” either.

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