GOG - Interview @ Games Industry
Games Industry.biz has a new interview about the recent GOG Insomnia Sale. The interview includes both GOG's VP of North America Guillaume Rambourg, and VP of Business Development Oleg Klapovsky.
Klapovsky said the team had underestimated how popular the Insomnia promo would be. When they first tried it last year, they queued up a list of deals they figured would take customers maybe two weeks to burn through. Instead, they snatched up all the deals in just five days. And that's even with some games that struggled to sell through their allotted copies.
"There were some blockers we didn't expect," Klapovsky said. "I still remember the game Jack Keane 2, that appeared during the night European time, and it postponed the next game for six hours or so."
The GOG forums soon lit up with players frustrated by Jack Keane 2's continued presence as the lone discounted game. Rambourg said users began asking each other to buy copies just so they could cycle through to the next deal. Later on in the promo, Rambourg said the GOG team decidedly to lightly troll the fans, bringing Jack Keane 2 back in the rotation with an absurdly large allotment of discounted copies. That gag aside, Rambourg insisted they play fair with the counter. If a game stubbornly refuses to sell and brings the promo to a halt, then so be it.
"Honestly, I think it's part of the fun that some games might block the whole process," Rambourg said. "It's just like life. It's never black or white; it's always gray... Let's see what happens. People talk, they interact, they have fun with it. We don't see the promo as something that should be carefully scheduled, that should be totally smooth."
The good news for GOG is that bumps like that are just part of the entertainment value for those following along. The better news is that the Insomnia promos have been working. In the first 24 hours of the most recent sale, GOG saw 620,000 unique visitors come to check out the deals. About 90,000 games were sold in the first two days of the promotion, and in the first wave of titles, each game was only offered for an average of three minutes before all the copies were snapped up. Theme Park was the fastest seller, moving three copies a second for the brief time it was on sale.