Dragon Age - E3 Previews @ Joystiq

Joystiq is another site struggling to understand BioWare's marketing direction with Dragon Age and they're not really buying the sex angle, either:

Despite being set in ye olde fantasy lands of impossibly large swords and questionable female attire, there's something anachronistic about Dragon Age: Origins. An uncomfortable, zealously juvenile spirit seems to permeate the dragon-slaying proceedings, a feeling that seems to linger even after the game's obnoxious marketing has left the room. Paring BioWare's scenes of war and blood and guts with a Marilyn Manson tune is such a strained ploy, it's almost embarrassing.

The thing is, not all of Dragon Age's awkwardness comes from the suits on the upper floor -- sometimes they come from the clothes discarded in front of a romantic campfire. BioWare is really playing up your character's playboy tendencies, chatting up members of his party, plying them with gifts (that have immediate stats and ability benefits) and weighing up his futures with the adorable redhead or the hard-edged sorceress. It's wrapped up in BioWare's traditional dialogue menus (a strange regression from Mass Effect), but approached -- at least in EA's E3 walkthrough -- with the verve of Grey's Anatomy. And you thought leathery-skinned fire breathers were the only things those two had in common.

Meanwhile, 1Up has video of the dragon attack that has been mentioned in several previews.