Arkadia7 is just making things up. To what he said, there were over 21,000 people in-game yesterday, and the game is getting great reviews on Steam. No one is "just playing for 2 hours and refunding it". Almost all the reviews that are posted are after people have played several hours, some much more than several.
Almost 1700 reviews on Steam now and they are 73% Positive. Mostly Positive. That does not support the theory that people don't like the game, are getting refunds or that this type of game has no fans. It has actually been received much better than anticipated if you ask me, given the fact PB makes more hardcore-ish RPGs. I expected Mixed reviews out the gate, so this has been a pleasant surprise for me but I'm sure for PB as well.
There is nothing masochistic about the game. I have only died a handful of times and its because I wasn't paying attention and took the game world for granted. It's challenging but completely manageable, and most of all, fun, and a refreshing change of pace from RPGs where you can completely shut your brain off for the majority of the game.