Farflame
SasqWatch
It's a duck mini-DLC, not a duck. Two very different things, in Hines' mind at least.
Initially I read your sentence as "hives mind". But maybe its actually close related. "Hines'/Hives mind" could be the name of global business and PR strategy of Bethesda.
Ripper said:VP of Public Relations and Marketing is a title that doesn't quite capture the nature of Mr. Hines. I think Minister of Information would be better.
Or Minister of Crazy Talk?