Noone does.
So let's find some introduction to the character… Like this interview published 11/03/2011:
http://www.eurogamer.net/articles/2...-laidlaw-a-defence-of-dragon-age-ii-interview
A quote, about DA2 scores:
It was a fresh interview back then when DA2 got 10/10 on Escapist and similar suckup to EA sites.
And seems that Ladilaw was aware what the audience wanted, but didn't (want to or was not at liberty to) say who decided not to give fans what they want nor why the audience got the turd instead of the epic sequel.
Also, Ladilaw seems not understanding back then that 6/10 by normal mathematics means slightly above mediocre/average and not negative. Or better to say, he looked at numbers through IGN eyes where 9.3/10 means broken piece of shit and lower than that is even worse.
Did his thoughts change over time, dunno. If someone finds a more recent interview, please share a link.