@ArsTechnica Warner Brothers has settled with the FTC over paying YouTubers for positive Shadow of Mordor reviews.
More information.The US Federal Trade Commission (FTC) announced a settlement on Monday with Warner Brothers Home Entertainment Inc. over the studio's alleged failure to properly disclose that it had paid top YouTube "influencers" to promote the 2014 game Middle Earth: Shadow of Mordor. While the FTC's complaint against Warner Bros. (PDF) does not mention any specific influencer, the commission's press release calls out PewDiePie, the world's top-earning YouTube video creator, as one of the so-called influencers that took the studio's money.
The FTC's complaint says that a third-party marketing team hired by Warner Bros. gave the YouTube game reviewers "cash payments often ranging from hundreds of dollars to tens of thousands of dollars," as long as the videos they made about Shadow of Mordor met certain criteria. Among those criteria were stipulations that the video had to be positive about the game; could not show any bugs or glitches that the reviewer may have found in the early release copy they were given to play; could not contain any negative sentiments about the game, Warner Bros., or its affiliates; and had to include "a strong verbal call-to-action to click the link in the description box for the viewer to go to the [game's] website to learn more about the [game], to learn how they can register, and to learn how to play the game."
In addition, the YouTube creators also had to make at least one Facebook post or one Tweet to promote the video they made about Shadow of Mordor.