- Joined
- August 30, 2006
- Messages
- 7,830
Here´s an explanation:
Since the last time they almost killed themselves JoWooD has changed to a low risk strategy.
Releasing later in the UK than in the attached markets which usually get the same version allows them to take the returned unsold Christmas inventory and put it on the shelves in the UK. That way they can be sure they´ll be sitting on much less unsold inventory than after a simultaneous release.
Since the last time they almost killed themselves JoWooD has changed to a low risk strategy.
Releasing later in the UK than in the attached markets which usually get the same version allows them to take the returned unsold Christmas inventory and put it on the shelves in the UK. That way they can be sure they´ll be sitting on much less unsold inventory than after a simultaneous release.
- Joined
- Aug 30, 2006
- Messages
- 7,830