I actually considered buying into thsi MMO - I'm not a fan of this game type, but I enjoyed ES - but the price and subs put me off. So there, a data point for you consider ;-) First off, the base game is a lot more expensive than any game I have bought (ever) and then having to pay a steep (in my opinion) subscription each month…nope. I have no opinion on F2p vs subs since I don't play these games, but I would not pay their subscription - it is too high (for me). IMHO, a monthly susbscription should be a small proportion of the retail price, otherwise it will turn people off. But we shall see I guess.