The Miskatonic

This appears to be a silly (in a nicest meaning of the word) but very cute side scrolling visual novel I have never heard about before:
http://themiskatonicgame.tumblr.com/
There is even an early campus tour demo which can be downloaded from here:
https://www.dropbox.com/s/zwlia3x0sc02zgv/miskatonicalpha1.zip?dl=0