I'm up to level 21 now and am a Vampire which is pretty neat.
I wrote a character history story on a RP forum that had a good reason for me to want to become a Vampire. I have not written the followup yet but it will be good as theres a funny story that actually happened in game on my journey to getting infected.
I'm not totally sold on the game tho.
The graphics are superb. I play on my laptop with a 980m with everything on the highest settings and can usually stay at 60 fps but do sometimes drop to 40ish briefly. 40 fps is still fine for me. Lighting is perhaps the best I've ever seen in any game. Sneaking through a dungeon with the crystals and blue glowing plants with dust floating around in the light shafts is just great. I pause quite frequently to just look around.
The gameplay overall however is lacking. Quest writing is below average for sure. Perhaps I was spoiled by W3 but its bad when I feel that I could write better conversations. UI is lacking, very little customization and not much basic info being displayed. Fighting is lacking. I'm not in a guild so am only using gear I find and I easily kill everything pretty much. I rarely feel like I'm in danger unless i delve in a dungeon a few levels over me and am being swarmed.
Also why still the lack of a LFG chat channel? It makes zone chat is some areas totally useless and annoying. Also I do not like the way they did the guild stores. Its just not useful or interesting the way they have it.
Yet another item I do not like is the global server instead of distinct ones. I always play on RP servers for the maturity even tho I'm just a light RPer. The names and junk in chat are just horrible.
I bought the Gold edition which came with 4 expansions and I'm not very impressed with them. I am not a fan of level scaling at all. To me areas should be locked off to lower level characters. It should be extremely dangerous to try to peek in them before you are ready. I highly doubt I will bother paying the monthly fee for the bonuses or get the other DLC areas.
I know I said quite a bit of bad on the game. Its not unplayable, its just not a longterm MMO to get into. I see me playing till I reach the highest level then quiting. I'm still in a MMO mood but theres nothing on the horizon really that interests me unfortunately.
If your looking for a MMO to get into I'd choose LOTRO over ESO by far. Its better in every way except graphics and its not that far behind even there.