Lionhead’s David Eckelberry, the game director, was quick to clarify:
“In terms of the core game loop, there’s nothing that that free-to-play has affected. There’s no I’m losing, I want to buy a magic potion or a health potion to improve my odds. You can get all of our content and there’s no pay walls or energy meters – you can play as much as you want without any kind of gated areas. We don’t allow the business side to affect the game that’s happening in the middle.”
Product Manager Ian Griffiths added:
“We don’t allow the business model to define the game. You can’t purchase anything mid-gameplay. There’s no way you’d be able to get an advantage. We utterly reject any notion of pay-to-win.”
