Dark Souls II - Namco on Marketing The Game

OXM has an article about Dark Souls 2. According to PR Director Lee Kirton the publisher has no qualms about marketing the game this time. Namco would like to attract Skyrim players, but previous buyers are still the main focus.

"The good thing this time round is we're investing more in it from a marketing perspective," Kirton told OXM at a preview event in London today. "With Dark Souls and [PS3-exclusive spiritual predecessor] Demon Souls it was very focused, small-scale. We're treating this as a massive, massive triple-A title."

"We're going to go guns-blazing with it, and hope to God that it works," he continued. "We're going after people who love and adore Dark Souls, while hopefully widening the net a little. I'm not saying that every Skyrim player's going to be jumping on Dark Souls, but it would be nice if some of them did. It's a different game, sure."