Bethesda Softworks - Turned Down "A Game of Thrones" Title

Todd Howard has told EGM that Bethsoft passed on the opportunity to work with G.R.R. Martin's A Song of Fire and Ice IP. As we know, Cyanide Studios ended up with the license, apparently because Bethsoft is too focused on their own IP:

So why didn’t they take the leap? According to Howard, the idea of a partnership was very tempting, but the team was just too invested in their own IP.

“We wanted to do our own world. That’s where we wanted to put out time into. Before we were even making Skyrim, there was a conversation with George R.R. Martin’s people. They thought it would be a good match—and so did we, actually—but then we thought about if that was where we wanted to spend our time. It was tempting, though.”