Just thought this was interesting (wasn't sure where to post it so this seemed the best bet I could find):
http://www.videogamer.com/news/10_million_sales_is_biowares_new_target.html
In a marketplace where one game can sell 25 million copies 10 million sales is BioWare's new target
10 million is the sales target BioWare is aiming to achieve with its future releases, studio co-founder Dr. Greg Zeschuk has told VideoGamer.com.
At the Develop conference in Brighton earlier this month Zeschuk spoke about BioWare's fortune to have had a few "minor" hits. But if the likes of Mass Effect and Dragon Age are considered minor, what's needed to be classed as a major one?
"Well, we need to sell 10 million units," said Zeschuk. "That's actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.
"Sometimes I'm facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25 [million]. You're kinda like, 'Well, that's a hit!' We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we'll be quite satisfied.....
http://www.videogamer.com/news/10_million_sales_is_biowares_new_target.html
In a marketplace where one game can sell 25 million copies 10 million sales is BioWare's new target
10 million is the sales target BioWare is aiming to achieve with its future releases, studio co-founder Dr. Greg Zeschuk has told VideoGamer.com.
At the Develop conference in Brighton earlier this month Zeschuk spoke about BioWare's fortune to have had a few "minor" hits. But if the likes of Mass Effect and Dragon Age are considered minor, what's needed to be classed as a major one?
"Well, we need to sell 10 million units," said Zeschuk. "That's actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.
"Sometimes I'm facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25 [million]. You're kinda like, 'Well, that's a hit!' We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we'll be quite satisfied.....