I fail to see how any of those things make the actual game more enjoyable.
Quite a number of players do not fail though.
Gaming has grown into a social activity. It is no longer about playing the game all alone before the screen. It is all about sharing the experience, discussing it and all.
It is nothing new. A sports game, people want to see the game with others, frats,alumni renting spaces to watch the game with others and all, people going to the theater to see a movie etc In the US especially, this group thing has grown so big that people make conventions to gather among themselves, among their peers to discuss their favourite movie franchise (or anything else)
Discussions and all... Is a sports game/movie more enjoyable if you watch and discuss it in group? For many people, clearly, it is the case. And the incredible numbers of channels, forums dedicated to sharing the experience of watching an experience on movies, sports and all...
For the industry though, the most important piece of information is that these people are ready to pay full price of a game without knowing of its qualities to be able to join the fray. Better than anything else. Like all these people who are ready to pay to see a sports game live. What do you care if you watch a game one week after it is played? It changes nothing to the game. Still, really like missing the party, joining when the party is slowly dying...