They are scrambling to save SWTOR. Who would have thought?
I reached level 50 in the first 30 days of release via casual play, a few hours a night, and realized there was virtually nothing to keep me coming back. I have not played since. It takes more than a long list of voice actors to make an average game elite, and SWTOR is an average game any way you look at it. The Star Wars universe was cheapened because of it, and yes, I did eventually start rushing through it. It doesn't take long to realize that nearly* your entire experience is 50 levels of something similar to:
"Jedi, I'm glad you're here. Despite having at least 20 armed and armored troops within sight of us right now, I can't spare them. I need you to go to the other side of this zone and kill 15 gazooba lizards or we'll all die!"
...or
"Near the Cliffs of Ominous lies a cave, and despite the fact that you'll see no less than a dozen other people run in and out of it while you're there, no one has been there since the time of the ancients. We believe this is the lair of Sith Lord Eveeel. Kill your way through the conveniently-spaced 3 and 4 man groups, wait for Eveeel to reset from the last person who killed him, and then kill him again! Return when finished."
Star Wars Galaxies, for all its flaws, was a superior MMORPG. SWTOR is a single player game that expects you to pay a monthly fee. If this is the future of such games, then I hold little hope for Elder Scrolls online, Fallout online, eventually Mass Effect online (EA will milk that cow very soon).
It's just unfortunate DA3 has to suffer for it.
* = PvP in a non-skill, stat-roll environment doesn't appeal to me, so I could care less how much I 'missed' by not doing much of that.