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Eurogamer talked with Ray Muzyka, one of the founders of Bioware. Here's two bits from the interview, first one about the DLC:
Thanks to Brockololly in this thread at Bioware DA2 forums for help in finding this.
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And then something about how innovative it was:"We have some new DLC that's upcoming that's going to try and address some of the comments and try and provide the fans with the things they're looking for, both the core fans and the new fans...
As you might remember Frank Gibeau, President of EA Games, had something similar to say earlier this week."We think it was innovative. We're proud of the risks the team took. We think it's the right direction for the franchise. We also think there's an opportunity to listen to the core fans who loved Dragon Age: Origins to make sure they're with us on the journey going forward.
Thanks to Brockololly in this thread at Bioware DA2 forums for help in finding this.
More information.