Cyberpunk 2077 has mastered parasocial advertising as only the best influencers can. The game;s Twitter account swaps jokes with Elon Musk, and despite tech billionaire Musk fitting the clichéd description of many cyberpunk villains, both Musk and Cyberpunk 2077 share a similar online presence, stoking controversy and gaining legions of loyal defenders with every tweet. The game's marketing has a Fred Durst-esque faux edginess persona that has defined the conversation around the game. Cyberpunk 2077 already has one of the 20 most-followed gaming subreddits, and it's not even out yet. CD Projekt Red has got everybody talking about this game, though not always for the right reasons.