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What makes games so special that they have to be protected from the after sale market.
It mostly has to do with the fact that the vast majority of games does not have a secondary market where additional income is generated. The publishers have one shot at retail and that one shot needs to stick so they look for ways to maximize (initial) sales.
This is different with movies or music where the secondary market is often times actually larger than the primary market. George Lucas has made the majority of his moolah from merchandise sales and not from people watching Star Wars in the cinema.
And ever since Napster nuked the music industry most artists make their money from live performances since they could only barely survive on record sales alone.
Only very few games (like WoW) are popular enough to have secondary markets. Otherwise publishers totally rely on the sales of the actual retail or digital product (including DLC). That's why they don't want people to buy used.
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