SteamSpy - Your Target Audience Doesn't Exist

SteamSpy has combed through its figures and come to some interesting conclusions.

...

The rise of INSERT_TERM_HERE

I get it. It makes for a good headline "The rise of MOBA". "The fall of core gamer". "The rise of China". And it's usually an interesting read, filled with data. Data that's both well-described and convincing, because if MOBA are on the rise and core gamers are no longer the majority, it makes sense to apply this knowledge somehow, right?

And of course you should, but don't target any new market or new audience just because you've suddenly realized it exists. Dota 2 audience exists, there are around 55 million gamers that have tried it and 9.5 million gamers have played it in the last two weeks.

Does it mean they're enjoying MOBA? Yes.

Does it mean they will even take a peek at yours? Nope, they're too busy.

And same goes for the lucrative Chinese mobile market, by the way.

[...]