It's the first time I hear that being able to manage your expectations makes you the dream audience.
I'm pissed off at people who think that hype is created by the developers. Unless they are outright lying like Moylneux or telling people that they needs the game, they are not creating any hype via their marketing.
Hype has always been created by a bunch of overexcited gamers wet their pants after seeing a 30 seconds CGI trailer because they are incapable of managing their expectations or fail at understand why the developers are saying.
Also, I've seen plenty of things about DAI that I do not like "on paper", just so we are clear.
I'm not talking about the developers - but the marketing department. Those two are often much more separate than one would think, because developers tend to focus on making the best game they can, given the time and resources available. The marketing and PR department focus on making the game seem as desirable as they possibly can, as it's their job to do so.
I bet a lot of developers are frustrated with the people selling the games, as they feel a ton of presure to live up to the hype campaigns.
Most developers who elect to be in the limelight are those who're comfortable presenting games in the best possible light, ignoring the obvious flaws - because you don't want to risk a hit in sales. That's a huge no-no.
Believing these people at their word is like trusting all online dating profiles will include a wholesome picture of the people behind them. As in, not very realistic. Doesn't mean they're full of lies - but that they simply don't include all relevant information.
If you really doubt this, you should check out a game like Aliens: Colonial Marines - and listen to the developer interviews - and the front figure Randy Pitchfork. Compare their marketing pitch with the reality of the game - and it should become pretty clear to even the most naive that something's very off in the marketing culture.
If you're pissed off at people for being excited about games as they're being presented in the media, you're being a bit silly.
Does it pay to temper expectations and to be sceptical? Indeed it does. But the people selling the game are more responsible than the people who trust in marketing campaigns.
That's my opinion, anyway.